Candice TillmanConsumer packaged goods brands still struggle with a basic problem: their success depends on retail shelves, yet they lack visibility between store visits. Merchandisers document issues but can’t capture orders on the spot. Sales reps take orders without seeing planogram compliance or competitor activity. Drivers deliver without knowing which products are selling.
This separation wastes time, loses sales, and slows down responses when execution slips.
Retail execution software tries to fix this by giving field teams mobile tools for audits, compliance tracking, and real-time coordination with headquarters. The market splits into audit-only platforms, complex enterprise suites with lengthy implementations, and unified solutions that link audits directly to order capture and delivery.
The right platform for you depends on whether you need focused merchandising visibility, full workflow integration, or something in between.
Here’s how the top five platforms compare at a glance:
| Platform | Best For | Founded | Key Strength |
| SimplyDepo | Unified field sales + retail execution | 2022 | Closes audit-to-order gap in one app |
| Repsly | Shelf audits + merchandising visibility | 2008 | AI-powered image recognition |
| GoSpotCheck | Task management + compliance tracking | 2011 | Customizable audit workflows |
| Pepperi | Enterprise B2B commerce + DSD | 2012 | All-in-one order-to-cash suite |
Leading 4 Tools for CPG Operations
These four CPG platforms range from unified all-in-one solutions to specialized audit tools. Your choice depends on whether you need to connect shelf compliance with sales, or focus only on merchandising visibility.
SimplyDepo
SimplyDepo stands out as the only platform that unifies shelf audits, order capture, and DSD operations inside a single mobile app built for SMB and mid-market CPG companies.
It’s a practical, mobile-first tool for brands and distributors that need everything in one place: audits, planogram checks, photos, in-store activities, plus full sales features like order taking, route planning, van sales, invoicing, and QuickBooks & Shopify integration.
Most other tools end at the audit stage, leaving teams to juggle emails, spreadsheets, or extra apps for orders. SimplyDepo closes that gap completely. A rep can check the shelf, log issues, capture a reorder, and update accounting — even without internet.
Launched in 2022, it was created for teams of 1–100 people operating in the US and Canada. Implementation is fast (usually just days), pricing starts at $89 per rep per month with no contracts or setup fees, and they offer a 30-day free trial complete with team training.
Core capabilities:
| Feature | Description |
| B2B Order Management | Quotes, drafts, invoicing, returns |
| Retail Execution | Shelf audits, planogram compliance, photo logging |
| Route Planning | DSD route optimization and van sales |
| QuickBooks/Shopify sync | Native integration without middleware |
Who Should Still Choose SimplyDepo
SMB and mid-market CPG brands and distributors in the US or Canada that need to replace multiple tools (audit app + order app + spreadsheets) with a single mobile workflow. Teams that rely on in-store visits and want to connect merchandising, sales, and delivery without enterprise-level pricing or long implementations will see the most value.
Limitation
Not designed for multi-region deployments outside North America or teams that operate purely through remote eCommerce channels without field activity.
Repsly
Repsly is a specialized retail execution platform for CPG brands that put in-store visibility and audit quality first, instead of integrated order management.
It helps CPG companies and merchandising teams track store performance effectively. Field reps collect structured data on visits, which gets turned into clear insights on web-based dashboards. Founded in 2008, the platform is well-regarded for shelf audits, planogram compliance, and on-shelf availability tracking.
Its AI-powered image recognition stands out — it reviews shelf photos to identify products and measure compliance. This reduces manual effort and raises SKU-level accuracy.
The system also includes competitor monitoring and promotion execution features to help standardize operations across distributed teams.
Strengths:
- AI-driven shelf photo analysis for faster compliance checks
- Territory coverage optimization and task assignment
- Real-time reporting dashboards for field team performance
- Competitor monitoring and promotion tracking
Who Should Still Choose Repsly
Mid-sized to large CPG companies and retail service organizations that need deep merchandising visibility and audit standardization but handle order capture and distribution through separate systems. Teams that value image recognition accuracy and compliance reporting over unified sales workflows will benefit most.
Limitation
Repsly has some limitations. Users report limited offline functionality and syncing delays, along with restricted customization and integrations. Occasional bugs and usability issues are also mentioned. (Capterra Reviews)
GoSpotCheck
A mobile task management and audit platform designed for frontline teams across retail, hospitality, and facilities — now part of FORM.
GoSpotCheck, now part of FORM, is a mobile field execution platform designed for frontline teams that need structured workflows and real-time visibility into operations. It is used across industries such as consumer goods, retail, hospitality, and facilities management.
Founded in 2011, the platform focuses on task management, data collection, and compliance tracking during field visits. Teams can use it to complete store audits, run surveys, capture photos, and follow standardized workflows across multiple locations.
A key capability is image recognition, which allows users to analyze photos from the field and extract insights related to product placement, compliance, or quality checks. This helps reduce manual reporting and improves consistency in data collection.
Pros:
- Flexible workflow builder for diverse use cases
- Strong compliance and task execution tracking
Who Should Still Choose GoSpotCheck
Mid-sized and enterprise companies that prioritize compliance, task execution, and visibility across dispersed teams in multiple industries. Organizations that need customizable audit workflows but handle order capture and invoicing through other systems will find it a strong fit.
Limitation
Users report occasional connectivity and performance issues, including slow loading or downtime. Some mention that the mobile experience can be inconsistent or less reliable, and there are minor usability challenges when building workflows or managing data. (G2 Reviews)
Pepperi
Pepperi is an enterprise-level B2B commerce suite that integrates retail execution into a comprehensive platform. It covers eCommerce, field sales, order management, and DSD operations in one solution.
Built for brands and wholesale distributors, the platform — founded in 2012 — allows direct customer ordering through B2B portals and gives field teams strong order capture tools. It also includes trade promotions, mobile CRM, inside sales, and customer support features, supporting the full order-to-cash process from start to finish.
Its retail execution tools, including in-store tracking and merchandising, are solid but remain part of this wider enterprise system rather than its primary strength.
| Module | Coverage |
| B2B eCommerce | Customer portals, online ordering |
| Field Sales | Mobile order capture, CRM |
| DSD & Route Accounting | Direct store delivery workflows |
| Retail Execution | In-store activity tracking, merchandising |
| Trade Promotions | Promotional planning and execution |
Who Should Still Choose Pepperi
Pepperi is best suited for mid-sized and enterprise companies in food & beverage, FMCG, health and beauty, and wholesale distribution. It’s ideal for businesses that need a scalable, all-in-one B2B commerce platform with tight integration between eCommerce, field sales, and retail execution.
This option makes sense if your team can handle enterprise pricing and invest the time for a months-long implementation.
Limitation
Users report weak customer support and issues with billing communication or follow-up. (Capterra Reviews)
What to Look for in CPG Software
Before choosing a platform, evaluate these five factors:
- Audit-to-Order Gap – Does the same rep who completes a shelf audit immediately capture a reorder? Or will your team need a separate app for sales and invoicing?
- Offline Functionality – Field teams frequently work in stores, warehouses, or rural areas with poor connectivity. Verify the platform works offline and syncs automatically later.
- Pricing and Contracts – Audit-only tools often require quote-based pricing and annual contracts.
- Implementation Timeline – Specialized tools like Repsly and GoSpotCheck take days to weeks to deploy. Full-stack platforms like Pepperi require months and partner involvement.
- Geography – Some platforms are limited to North America. If you operate in EMEA or APAC, confirm regional support before committing.
Conclusion
This comparison was based on documented platform positioning, feature depth, pricing clarity, and target market fit as of 2026. We focused on solutions with strong retail execution capabilities and excluded those lacking enough transparent information or available mostly in other languages.
We looked specifically at workflow breadth (audit-focused versus full order management), pricing suitability for SMBs and mid-market companies, how fast they can be implemented, and their proven strengths in CPG and wholesale distribution.
